The rise of e-sports has been one of the most interesting phenomenon over the last decade. With Japan opening the doors to Casinos over the next few years these Casino companies are planning to continue embracing e-sports.
Japan is looking to maintain the tourism boost they will get from the 2020 Tokyo Olympics via these resorts and these resorts are hoping to capture one of the last major markets without a developed gambling industry.
From my perspective what makes e-sports more exciting than other sports is the amount of content available for fans and how it is easy for someone to join in on the fun. Compared to traditional sports, e-sports usually only require the computers that most of us already own. You don’t need a local team to play with, instead you can plug into a global community instantly via the internet. This global community plays countless games every day and many of them are streamed live on platforms such as Twitch. With content and low-barrier to entry e-sports are becoming massively popular and fans have an easy time to connect with their favorite players.
The next step for e-sports is to have the same level of regard as traditional sports in the business world. Lately, e-sports has been readily embraced by major technology companies and more traditional companies, like the casino resorts in this article. Amazon acquired Twitch, Google has built YouTube Gaming, and I’m sure other competitors are on the way. Additionally traditional sport clubs in the United States, such as NBA teams have bought wholly or equity in e-sports clubs. With buy in from the content distributors (technology giants), talent developers (sports clubs), and the gambling business we will probably continue to see growth.
Japan is located right next to the e-sports capital of China and can hopefully capture a portion of this rapidly growing market.
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